eCRM for Hospitality and Leisure

Highly sensitive to prevailing economic conditions and constantly shifting consumer trends, the hospitality and leisure industry knows only too well the importance of activating and consistently reinvigorating customer relationships.

 

Whether casino and entertainment resorts, shopping malls, hotels or restaurants, hospitality and leisure industry establishments need to ensure they are persistently attracting a steady stream of customer traffic.

 

As competition continues to escalate, demographics shift and consumers become ever more discriminating with their spend, customer engagement has become a decisive competitive advantage.

 

Yet how can establishments communicate and engage with every individual customer in a way that is not only personal and relevant enough to produce the required stream of traffic, but is also cost-effective?

 

The answer is eCRM.

 

eCRM is intelligent, data-driven marketing in the online environment and, as more and more hospitality and leisure industry establishments are discovering, it offers them an extremely effective way of mining specific demographic audiences and driving up both ‘footfall’ and the frequency of repeat visits.

 

By enabling establishments to start building up detailed socio-demographic profiles of visitors and potential customers within their catchment areas — finding out more about what they like, want or need — eCRM will help:

By enabling establishments to personalise their communication with customers, request feedback and to link responses back to profiles, eCRM will help:

By enabling establishments to automate and schedule customer communication, eCRM will help:

> Find out how the ENSIGHT eCRM suite of applications can help organisations like yours improve their event management, investor relations, internal marketing and press/media relations.