Events management can be extremely demanding. Great events don’t just happen and there is normally a tremendous amount to organise and orchestrate, usually to very tight deadlines.
Whether coordinating a product launch, promotional campaign, conference or exhibition, once a sizable volume of attendees is involved, its administration can quickly become prohibitively time-consuming.
Yet how can events managers accomplish the numerous communication tasks that need to be orchestrated and consolidated, from managing invitations and reminders, to monitoring RSVPs and delegate preferences, without these functions consuming substantial amounts of manpower and time?
The solution is eCRM.
Extending and enhancing the capabilities of conventional CRM (Customer Relationship Management), eCRM arms events managers with an intelligent, online data-driven system capable of managing the full range of communication services needed to make every event a success.
eCRM saves events managers tremendous amounts of their most precious resource — time:
- by making it easy to design and dispatch professional event materials via digital channels, from invites and reminders to announcements, follow-ups and auto-responders;
- by making it possible to automate the communication tasks involved, from scheduling the delivery of invites, reminders and follow-ups, to managing the responses received and handling any further communication steps that may be required;
- by making it simple to manage even large volumes of attendees, dividing and dealing with them according to any number of categories, like status, preference, location, history etc.
How does ENSIGHT assist events managers?
- Multi-channel communication platform
Orchestrate consistent communication across multiple channels (web, email, mobile/SMS) and to suit customer preferences, ensuring the right individuals receive the right message at the right time.
- Sophisticated communication workflow engine
Automate and schedule communication tasks, from initial invitations to reminders and follow ups, with both delegates and suppliers, freeing up resources and time.
- Powerful profiling and personalisation mechanism
Engage with large volumes of delegates and attendees on a one-to-one basis, using this knowledge to manage personal preferences, individual needs, special requests (such as travel requirements) and to identify future opportunities more effectively.
- Rich reporting and analytics
Capture and consolidate detailed records of all communication assignments and responses (including post-event surveys and feedback), which can be interrogated using a comprehensive set of tools to build up a rich, panoramic understanding of the event through the eyes of its attendees — enabling future event communication to be refined and improved with ease.
The ENSIGHT eCRM suite is a comprehensive solution that can be supplied as an ‘out of the box’ plug-and-play application, fully operational from the moment you need it.
Another important feature is ENSIGHT eCRM’s market-leading versatility. It can be integrated with numerous third party platforms and databases. The ENSIGHT eCRM suite user interface can also be extensively customised to suit your unique business needs and preferences, making it even more intuitive and easy to use.