|Posting pictures through Conversations
100% - Here's a quick overview of how it works. The expanded post box now features two icons on the right for posting links and uploading pictures. The character counter only appears when you click into the post box, giving you more space for your comments. Clicking on the picture icon prompts you with 3 ...
|Multi-channel marketing, single-channel messages
100% - Thanks to tools such as TweetDeck and hootsuite, itís all too easy to simply update and track services such as Facebook, Twitter, and Linked-In from a single screen without thinking too closely about the differences in the way the audience uses these services or the different profiles of their ...
|New version of Ensight suite simplifies social media management for marketers
99% - Conversations helps marketers to improve the effectiveness and efficiency of their social media engagements across channels such as Facebook and Twitter. This product is specifically designed to address the social media needs of marketers rather than public relations or customer support employees. ...
|The personal stream and the rise of selective media consumption
99% - Facebook, Twitter, PVR, YouTube and the ordinary inbox have become personalised and unique media feeds that differ from person to person. These tools allow us to create our own information menus, relevant to our attitudes and interests that are delivered to us in the most convenient way. Media, ...
99% - Facebook (warning, we post lots of cat pictures!) Twitter (retweeters welcome) LinkedIn (we don't post often, but that will change soon)
|What is Ensight?
99% - Which channels do your customers already use? Social channels like Facebook, Twitter, YouTube Search via Google and Bing The company website, as well as brand microsites and blogs Direct through email, text messaging and post Apps such as those on mobile devices and even platforms like Facebook ...
|Responding in a crisis: a multi-channel approach
99% - Via SMS as well as email, the message should inform them of alternate contact points for queries which would include the web, their phones, Twitter and Facebook. SMS is ideal for quick bursts of information direct to ones phone, while email can convey a longer, more detailed message to passengers ...
|Of course we're multichannel. We're on Facebook!
99% - They jump on to Twitter to complain only to be ignored by your social media team who are too busy posting cat pictures to respond. All of these scenarios indicate a disjointed approach to multichannel marketing that can be resolved through 3 basic steps: Bring all marketing teams together once a ...
|Solving the multi-channel challenge
99% - They would also need to consider how the experience will work if the user originated from Facebook versus Twitter (Facebook offers a greater, more integrated approach than Twitter does, but Twitter may offer greater sharing potential). Finally, they should also consider customers who engage via ...