Solving the multi-channel challenge

In the past 3 years, the number of channels and devices our customers use has exploded, and marketers are required to adapt their budget and strategies in order to reach and engage with a largely fragmented audience.

Customers continue to digitise their lives through the availability of always-on connectivity and the growing capabilities of “smart” mobile devices. Customers are able to tap into a global knowledge base of information, as well as the feedback of their social circles, to help them make purchasing decisions. Not only is this information available instantly, but thanks to mobile devices, it’s also available whenever and wherever customers require it.

Which channels do your customers already use?

Social channels like Facebook, Twitter, YouTube
Search via Google and Bing
The company website, as well as brand microsites and blogs
Direct through email, text messaging and post
Apps such as those on mobile devices and even platforms like Facebook
Call centres
In store or via direct sales channels
Traditional “offline” activities like outdoor media, print advertising, PR, etc

What is the multi-channel challenge?

Your audience is fragmented across many channels, rather than consolidated across a handful of them
Audiences move seamlessly between channels, making it more difficult to keep track of the effectiveness of marketing spend
Content created for one channel does not naturally extend to other channels and devices
Marketing budgets are not growing as the number of channels increase
Coordinating a consistent message across multiple channels and devices is complicated and time consuming
Each channel has its own set of rules and etiquette, and marketers have to continuously adapt their skills in order to stay relevant

What is Ensight?

Ensight aims to solve today’s marketing problems through a laser-sharp focus on the challenges of multi-channel content creation, distribution and tracking. With over 11 years of experience in the industry, we are ideally placed to tackle this extremely important challenge.

Ensight’s existing product, Ensight HQ, is a well established product with extensive use across our diverse range of customers.

Ensight HQ is offered as a software as a service product incorporating a variety of features in a single platform:

Web publishing and landing page creation
Email and SMS marketing
Social media management and monitoring
Forms and database creation
Cross-channel profiling (tracking and analytics)
Segmentation

In addition to these features, Ensight HQ incorporates an API for developers to tap into and customise many of the functions within the platform.

Why use an integrated, multi-channel product?

Data can move between channels as seamlessly as customers. An integrated approach to multi-channel marketing makes sense.

We empower marketers with the ability to automate multi-channel campaigns that leverage data from one channel to target customers in other channels. A basic example of this is the ability to run a competition on Facebook and then trigger email messages to those who entered via web, or SMS to those who entered via mobile device.
Multiple members of the marketing team can work together on campaigns through one product, share content between them and make use of standardised templates.
Tracking between channels is automated, and produces data that the organisation can benefit from at a later date (or for subsequent campaigns)
Access and permissions are easier to manage centrally through a single control point (or delegated to team leaders)
Workflow and version control of content is simplified when everyone works in a single platform
Data flowing in and out of the platform requires fewer interfaces and less IT involvement to produce better results, while retaining control through the marketing team

Ensight HQ is offered as a software as a service solution, meaning it’s fully hosted and managed on behalf of the marketing team. Our goal is to empower the marketing team and reduce their dependence on IT departments.

Contact us today to discuss how we can solve your multi-channel challenges

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Solving the multi-channel challenge