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Track Twitter searches, not just tweeted links17 June 2010 | You’re probably already monitoring how traffic reaches your websites from Twitter. Chances are you’re measuring links that are clicked on in tweets, and from your profile’s contact details.But there’s a new trend on Twitter - and we don’t mean Justin Bieber or the oil spill: Twitter users are increasingly using the service to search for information. Just consider the FIFA World Cup, currently under way in South Africa. If you want to know what the latest scores are in games that are being played right now, or what the traffic is like ahead of you on your way to Soccer City, you’re far more likely to find the information you need on Twitter than on Google. Although Google’s Caffeine aims to give greater weight to fresh content and search engines dominate how people find information online, the lines between social and search are starting to blur. Scarily, some people think that Facebook IS the internet! Ensight’s new release separates search and social statistics At Ensight, we like to keep our clients ahead of the game and are addressing this in our upcoming release in mid-June. Ensight upgrade clients will be able to separate Twitter stream referrals (where a user clicks on a link from another user’s stream) and search referrals (where someone uses the Twitter search engine and then clicks on a tracked link). This means Ensight clients will be able to identify search terms that generate traffic when people use Twitter as a search engine, compared to when it’s used as a social media source. Very useful for businesses in media, news, retail or travel (think special offers, promotions and competitions) – or simply if your company has a strong media presence and is concerned with online reputation management (BP, are you listening?). Want to know more? To find out more about how Ensight’s eCRM Suite can help your keep on top of how social media is impacting the traffic to your sites, contact the Ensight team today. |
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