Loyalty via good eCRM to become key for online retailers

26 September 2010 

According to a recent survey conducted by Verdict, it seems likely that a slowdown in the growth of the online retail sector is likely over the next three years. This is to be expected in any new sales channel, that will inevitably reach saturation point.

Reporting on this, Brand Republic last week discussed how important it is going to become for online retailers to improve repeat purchases and customer loyalty. Retaining their customers' online business and finding ways to cross-sell intelligently to them will help sustain and grow online sales revenues. 

In order to do this effectively, companies are going to have to increase their focus on ensuring they're getting as much useful data about their customers' interests, preferences and behaviours. These insights will mean that retailers can then give customers the kinds of marketing messages that will be relevant to them, well-received and likely to encourage further purchases.