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Ensight’s latest release brings SEO right up to date1. Automated search engine optimised URLs Page links are now automatically tagged with the item’s name in the URL. Special characters and spaces are automatically converted to dashes (-), and foreign language characters (like ẚ) are automatically anglicised (to ‘a’). The item name limit of 50 characters still remains, so link descriptions can never be longer than 50 characters.2. New tags To set up dynamic titles, each template (PTX file) needs to be modified and the following lines added within the HTML header: For the summary title: ||SUMMARY_TITLE|| For the main page title: <h1>||TITLE||</h1> 3. Canonical URLs Search engines generally frown upon duplicate content, and negatively rank sites they assume to be copies of the original. In the past, they had no way of determining which version was the original, and which were simply copies. Canonical URLs are of solving this problem.Canonical URLs allow you to indicate to search engines where to find the original version of content. They do so through meta tags - much as you would specify keywords and a description. This would be valuable for example where companies have localised websites in a number of countries. By retaining a primary site (perhaps, at www.domain.com) and then adding canonical URLs to each localised site (for example, www.domain.co.uk), search engines will defer the ranking of all inbound links to the localised sites to the primary site. Once a user lands on the primary site, they can be redirected to the local site for faster browsing. In Ensight, canonical URLs can be specified within any content page using the Advanced Settings box. Click “Show advanced settings” below the Summary Description box to display the options as illustrated here:  To set up a canonical URL facility, each
template (PTX file) needs to be modified and the following line added within
the HTML header:
<link rel="canonical" href="||CANONICAL||" /> 4. Robots Search engine robots (also known as spiders) crawl the web to find pages. There are many cases where site owners would prefer that pages not be indexed by search engines, either due to the content being sensitive or because the page should not be accessed directly. Campaign landing pages and “thank you” pages are good examples of these.The Advanced Settings feature within each page setup can be used to specify exactly how search engines should follow the content on the page. Options include preventing search engines from:
Selecting one or more options will give you greater control over each page. Keep in mind that changes may take a few weeks to find their way into the search engine’s index. To set up a robots facility, each template (PTX file) needs to be modified and the following line added within the HTML header: <link rel="robots"
href="||ROBOTS||" /> Want to find out more? For more about how Ensight’s eCRM Suite can help your business optimise its websites for search engines, contact the Ensight team today. |
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