News

Most companies run their marketing functions in a fragmented manner that is completely out of step with the reality of a multichannel world. They need to treat integration of marketing functions and data across channels as an urgent priority if they are to drive the maximum benefit from their marketing investments.

Electronic customer relationship marketing (eCRM) provides marketers with far richer, more timely and more accurate data about their customers than they previously had access to, allowing them to target customers with more precision than they could have dreamt of in the past.

Act now to secure first-mover advantage on Google+. In a world where electronic marketing channels are multiplying at such a rapid rate, marketers may be tempted to focus on the major ones and ignore those that have not achieved critical mass.

Social media is both a blessing and a curse for marketers. On the one hand, it's a potentially efficient channel to listen to, influence and reward customers as well as prospects. On the other, it's an increasingly noisy, cluttered and time-consuming medium to manage.

Customers are flocking to the mobile web - or the web as it is available to, and accessible from mobile devices like cell phones, smartphones and tablets. However, even though customers now have access to superior technology, many find that mobile experiences are inconsistent with what they expect via their PCs.

Radical changes that Facebook has made to its user experience may force marketers to rethink the way that they engage with their customers within the Facebook environment.

Just 15 years ago, most marketers wouldn’t have given a second thought to the technology they needed to do their work. Perhaps they’d be using email and a few productivity tools, but they would by no means see technology as playing a central role in their jobs.

The web analytics tools that are available today are not yet able to give you clear view of what is happening across all of the online marketing channels you may be making use of, leaving you with an incomplete view of your traffic.

The AA in South Africa worked with Ensight and the Ensight eCRM Suite on an e-marketing campaign. The results are that new online sales have increased by 525% and renewals are up by 2,500%. Web visits, visit durations and page views have tripled – all in less than two months. The AA site now has better content which is easier for them to manage. The ROI on their e-marketing investment has improved dramatically and the website is now their primary sales channel.

Ensight has announced the immediate availability of the latest version of its Ensight multi-channel eCRM suite, which introduces a powerful new social media management application called Conversations.