Case Studies
The Automobile Association (AA) As the motoring authority in South Africa, the Automobile Association of South Africa (AA) has recently upgraded its online marketing initiatives – with impressive results. New online sales have increased by 525% and renewals are up by 2,500%. Web visits, visit durations and page views have tripled – all in less than two months. The AA has improved the content and services they offer – and has increased their returns on their e-marketing investment at the same time. Read on
Rand Merchant Bank
Hampered by a time consuming approach to delivering their reports, the team of financial markets research analysts at Rand Merchant Bank needed to find a distribution method that could cope with the growing popularity and performance demands of their research service. Time is a decisive commodity for the team of financial markets research analysts at Rand Merchant Bank (RMB), the investment banking arm of FirstRand and one of South Africa’s largest, listed financial services groups. Not only does the research they provide need to reach their clients very quickly, often before the markets open at 08h00, but it also has to be sent to each client at the exact same time, to eliminate the possibility of any recipient gaining unfair advantage from receiving the information in advance.
This case study looks at how they solved the challenge of ensuring thousands of reports get delivered on time, every time. Download Case Study
ESPN Sports Network [Europe] When sports network giant ESPN launched its Belgium Diamonds campaign, the company turned to Ensight to provide it with a web and eCRM platform.
The Belgium Diamonds campaign was developed by ESPN Classic Sport which teamed up with two specialist diamond companies - the Young Antwerp Manufacturers (YAM) and Diamdel. The event was pegged around a morning dedicated to showcasing the very best of Belgian sporting action, and as part of the promotion a competition was run where a lucky entrant was afforded the opportunity to win a dazzling and unique 1.28 carat diamond. "The campaign needed to be as viral as possible, using various mechanisms by which to engage with new audiences, a part of which was the need for a supporting website. The site had to play host to the campaign as well as the competition, and it was used as a mechanism to recruit new contacts throughout Europe, as well as entice new ESPN Classic Sport subscribers or potential subscribers," states Perrin.
By implementing Ensight, Perrin says ESPN were able to get up and running quickly, in addition to which it was able to take advantage of editing functionality which assisted it in producing emails which were well designed, efficient and professional. With Ensight, it had full control of the contacts loaded into the system, the team was able to analyse data and segment email recipients in accordance to the content they needed to receive, as well as develop reports to assist in the evaluation of the campaign. Ensight also provided ESPN with a much needed Content Management System.
Over the campaign period the ESPN Classic Sport site had 50 000 unique visitors in the 2 month period, figures were up by 64% versus the previous year and more than 19% versus the previous month, with more than 150 000 page views. Throughout the campaign, ESPN also managed to grow its European contacts base by over 1000% - clearly exceeding all of its stated objectives.
RCI
Ensight has provided a robust and integrated emarketing platform to RCI for a number of years. RCI is the world's expert in exchange vacations. Ensight has consistently delivered hundreds of thousands of emails each month for RCI. Each mail is personalised and the content delivered is based on the individual profile of the recipient. The intelligence and relevance of the mail sends to RCI members has ensured a constant bridge back to the RCI website and an invaluable marketing and sales tool.
|
About Us | 
Contact Us | 
Subscribe to our Newsletter
